Joe Martinez is the Director of Paid Media and Community for Granular. He has written for PPC Hero, SEMrush, Leadpages, Optmyzr, AdStage, and BizTimes Media. He has hosted webinars for SEMrush, Unbounce, and Bing Ads and has also spoken at SMX, HeroConf, Confluence Conference, The Summit on Content Marketing and more. In 2017, he was named a Top 25 Influential PPC Expert by PPC Hero.
Jordon Meyer is the Founder and President of Granular, a leading PPC agency based in Milwaukee, Wisconsin. Jordon and the team at Granular have managed over $50 million in digital marketing ad spend, ranging from startups to Fortune companies like Johnson Controls, Quad Graphics, Mills Fleet Farm and Brady Corp. He was also a founding member of MNsearch while he managed PPC in-house at Best Buy.
Lori Highby is the President and Owner of Keystone Click, a digital marketing agency located in Milwaukee, WI. Working in the digital space since the early 2000s, Lori built Keystone Click on the foundation of search engine optimization and web development. She is passionate about helping businesses and personalities leverage the internet to help them succeed online through building brand awareness and generating qualified leads. Lori also founded and hosts Social Capital, a weekly podcast dedicated to understanding social relationships and how the investment put into them establishes trust, reciprocity, and value within a network and community.
Adam is VP of Media Buying at ExactDrive, navigating the modern digital media buying landscape. He first started working in organic and paid search in 2001 in in-house, agency and consultancy roles; being adept at enterprise-level and high volume e-commerce. Adam is passionate about bringing digital marketers together to create community having served as Board President of 414digital in the past and looking forward to contributing to MKEsearch.