Customer Experience: The New Frontier of Search and Taking Control of Your PPC Shopping Strategy
We have an amazing double-header lineup for September! You won't want to miss this event!
Structure Is The Key: Take Control of Your Shopping Strategy with Zach Bruner from Hanapin Marketing
There are a variety of Shopping account structures and one size definitely doesn’t fit all. In this meetup, we’ll discuss how to pair data with business goals to tailor a shopping strategy that capitalizes on what’s working and efficiently scales everything else. Many advertisers blindly use one campaign, set up poorly structured campaigns, fall victim to the algorithm, and the list goes on. Plan to gain more insight on avoiding all of that and ultimately, drastically improving shopping performance.
Zach Bruner is an Account Manager at Hanapin Marketing. His experience spans a diversity of marketing initiatives with a niche in the realm of e-commerce. Zach thrives to find strategic Shopping solutions for his clients that align with real-world business objectives. In his tenure, Zach has led PPC strategy for both brands and retailers in sporting goods, shoes, and beyond. He is also a content contributor for Hanapin and a frequent voice on the PPC Hero blog.
Customer Experience: The New Frontier of Search with Casie Gillette from KoMarketing
With the rise of technology and social media enabling an always-on approach to business, customer expectations have never been higher. On top of that, search results themselves are consistently changing, mobile continues to grow, and we now have voice search to consider. Combine all of these factors and search and customer experience are now more integrated than ever. As search marketers, how do we ensure we are giving our audience the best experience? In this session, we'll look at how to adapt to this changing landscape using real data, case studies, and a few key tools.
Casie Gillette is the Senior Director of Digital Marketing at KoMarketing, a B2B-focused Digital Marketing agency in Boston. She has been in the online marketing space for 13 years, working on both the agency side and in-house. Casie has been responsible for developing and implementing digital marketing strategies for both small businesses and Fortune 500 companies and can found speaking about search, social, content, and branding across the globe.
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